Joachim Brunner started his career in 1990, when he joined VKB Bank as a specialist for shares and options. Alongside his work, he completed his business studies at the SMA in Vienna with an MBA degree and wrote a master thesis on investor relations (German title: “Investor Relations im Zeichen des Shareholder Value”) . In 1999, Joachim Brunner founded his company IR-WORLD.com Finanzkommunikation GmbH. From 2002 to 2022, he also served as CEO of Portfolio Invest Anlageberatung GmbH, an asset management company based in Salzburg, and acted as fund manager and advisor to a mutual fund and a large investment fund. In December 2008 he published his first book “Finanzkrise 2008: Wie es dazu kam und mit welchen Folgen wir rechnen müssen”.