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American Aires extends global expansion by opening latest international fulfilment center in the UK

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Toronto, ON – May 23, 2024 – American Aires Inc. (“American Aires” or the “Company”) (CSE: WIFI – OTCQB: AAIRF – FRA: A5A0), a pioneer in cutting-edge technology designed to protect against electromagnetic radiation and optimize human health, is excited to announce the opening of the Company’s newest international fulfillment center, located in Bardon Hill, UK. All necessary government registrations and approvals have been received, the warehouse has been stocked with inventory, and initial end-user shipments have officially left the fulfillment center as of today. With Aires recently reporting record annual order volume for the fiscal year 2023 of $10.4 million (79% increase YoY), and with the Company’s direct-to-consumer business currently shipping products to over 60 countries, establishing local fulfillment centers is a key strategy in Aires’ ongoing global expansion. This expansion complements existing local distribution fulfillment centers in the USA and Canada as well as Australia and Europe established in 2022, and a regionally-exclusive distribution partnership announced in early 2024 with the Taiwan-based, arms-length tech health & wellness firm, Pürland Co., Ltd.

American Aires CEO, Josh Bruni, commented: "Our UK fulfillment center is yet another step in our journey to bring the benefits of the Aires technology to consumers around the world. The UK is a very similar market to the US, Canada and Australia, where we’ve seen significant sales growth. We’re excited to have boots on the ground in the UK as we continue to optimize our infrastructure for rolling out our product and widening our distribution in each of the 60+ countries we currently sell to. We’re also very excited about launching the UK fulfillment center early enough in the year so we can position our inventory and fine tune our marketing strategy to take full advantage of the upcoming holiday season’s buying rush.”

Management has closely monitored how existing Aires fulfillment centers have corresponded with strong sales growth. Aires estimates the Company realized higher traffic and conversion-to-sales rates following the opening of the fulfillment centers, with order volumes increasing notably over the years. Since opening the Company’s fulfillment centers in Q1/2022, 2022 annual order volumes grew to 3.2x the level of 2021 (a full year prior to the opening) in Australia and 2.7x in the EU. In 2023, order volumes continued to grow strongly, reaching 4.4x the 2021 level in Australia and 4.7x in the EU. In both 2022 and 2023, sales growth in the newly launched regions outperformed the Company’s global sales growth by a significant margin.

To put into perspective the Company’s opportunity for further market penetration, the UK’s population and GDP are comparable to that of Canada and Australia combined, yet the UK only represented 2% of Aires’ global order volumes in 2023 compared to Australia and Canada combined representing 11%. It is also important that English is the common language across these countries, which will enable Aires to reuse a significant portion of its proven advertising content, accelerating the scale-up of UK-targeted marketing efforts over the next 12-24 months in an effort to increase the UK’s share of global orders.

Local fulfillment centers also enable Aires to deliver superior customer service and experiences, which strengthen the Aires brand reputation and increase the likelihood of more repeat orders. Consumer-focused advantages include:

• Aires feels more like a local store, which builds trust and credibility
• Faster fulfillment times
• Zero customs/border delays
• Eliminates the stress of dealing with duties and additional fees/taxes
• Easy return process

About American Aires Inc.

American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company has developed a proprietary silicon-based resonator that protect against the harmful effects of electromagnetic radiation (EMR).

Aires' Lifetune products target EMR emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. Aires is listed on the CSE under the ticker 'WIFI' and on the OTC Pink under the symbol 'AAIRF'.

On behalf of the Board
Josh Bruni, CEO

Website: www.airestech.com

Investor Relations:

wifi@airestech.com

Telephone: +1 415 707-0102

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Forward Looking Statements:

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions, partnerships, joint ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company's annual and quarterly management's discussion and analysis filed at www.sedarplus.ca. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.

No securities regulatory authority has either approved or disapproved of the contents of this news release. The Shares have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States, or to or for the account or benefit of any person in the United States, absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any common shares in the United States, or in any other jurisdiction in which such offer, solicitation or sale would be unlawful. We seek safe harbour.

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